One of Australia’s leading commercial and media executives, having worked at Network Ten for 17 years in a number of roles, including National Commercial Director.

Rogers joined the AFL in December 2017 from Mamamia, Australia’s largest women’s media company. As Commercial Director and then Managing Director, she oversaw significant growth and profitability for the organisation in Australia and internationally.

EGM Customer and Commercial is responsible for AFL’s revenue and fan divisions including corporate partnerships, advertising sales, licensing and retail, Club, Stadium & AFL memberships, premium hospitality products, ticketing and events, marketing, digital media including the AFL’s website (afl.com.au) and official App, Marvel Stadium and fan growth experience.

Recently, the portfolio was expanded to now include AFL’s strategic Broadcast relationships across Seven Network, Foxtel and Kayo, Newscorp, Telstra and the league’s radio partners.