How the Victorian Chamber helped Holmesglen Institute expand into South Korea

The Victorian Chamber has vast expertise in business development for Australian entities seeking to expand into Asia and vice-versa, conducting market research and feasibility studies, developing market entry strategies, implementing business plans and much more.


A recent example saw VCCI help Holmesglen Institute explore opportunities in South Korea, a market that Holmesglen was interested in.

Holmesglen, a Melbourne Chamber of Commerce member, is one of the largest providers of vocational and higher education in Victoria, offering more than 530 courses to 50,000 students.

Apart from its international student intake locally, Holmesglen delivers Australian qualifications and tailored training programs together with international partners in Asia and the Middle East.

Holmesglen is a popular study destination for South Korean students. The Insititute sought broader engagement with the market by developing tailored programs with like-minded partners in South Korea.

The Victorian Chamber was tasked with helping Holmesglen with this objective in a six-month project, which included conducting in-country market research on its vocational education and training (VET) sector and identifying similar institution partners capable of jointly delivering customised training programs in South Korea.

Project outcomes

The Victorian Chamber conducted comprehensive market research on South Korea’s vocational education and training market. Based on the research and intensive communication with industry partners there, the Victorian Chamber also helped Holmesglen develop a business development strategy that aimed to capture those opportunities.

Through the Victorian Chamber’s introduction, Holmesglen formed a relationship with Osan University in Korea which culminated in plans for Holmesglen to deliver an online English language training program for Osan.

The Chamber also successfully matched Holmesglen with the Gyeongsangnam-do Office of Education (GOE) to develop long-term, ongoing vocational education programs for selected vocational high school students from the Gyeongsangnam Province in South Korea.

GOE and Holmesglen are in the process of developing online courses to some selected students in Gyeongsangnam Province, which may lead to further international student pipeline and project opportunities.

“Holmesglen is pleased with the program outcomes,” VCCI International Business Development Manager Eddie Zhao said.

“International education has been significantly impacted by COVID-19. The projects in South Korea are an exciting development out of this challenging environment. We look forward to supporting Holmesglen in the next stage of their market development in South Korea.”

How we can help

If you are interested in exploring international opportunities, contact our International Business Development Manager, Eddie Zhao, at or 03 8662 5234 for expert advice and peace of mind throughout your sourcing process.


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