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Victorian Chamber launches 28 February Valentine’s Day, #ValentinesDayDoOver, campaign

The Victorian Chamber has launched a campaign for couples to celebrate Valentine’s Day – properly –two weeks later, on 28 February to provide a much-needed boost for hospitality venues and florists blindsided by the sudden circuit breaker lockdown.

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Businesses have once again copped the brunt of failures in our hotel quarantine and contact tracing systems with reported losses of $100m for restaurants and $36 million for florists due to this latest lockdown.

Let’s unite as a State to support these sectors when we are able to dine out and shop in person after the lockdown is scheduled to end.

Victorians participating in the campaign are encouraged to show their support by sharing their 28 February Valentine’s Day booking or experience on their social channels with #ValentinesDayDoOver and, of course, tagging their restaurant, cafes, bar, florist or shop.

To be attributed to Victorian Chamber of Commerce and Chief Executive Paul Guerra:

Victorian businesses in the hospitality, events and floristry sectors have been left heartbroken on what is meant to be the most romantic day of the year, and their most profitable.

“We all want our favourite restaurants, cafes, venues and florists to be around for next year’s Valentine’s Day and ‘they can just do take-away’ really isn’t going to cut it. The best thing we can do for these businesses is to boost their revenue which is why the Victorian Chamber is proposing that we reschedule Valentine’s Day for two weeks later, on 28 February this year.

“We are encouraging all Victorians to reschedule their original plans for 28 February to provide hope and support for our hardest hit sectors which are once again paying the cost for failures in our state’s hotel quarantine and contact tracing systems.

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