Victorian Chamber partners with State Government to support tourism sector

The Victorian Chamber is proud to partner with the State Government to progress a Wine and Craft Beverage project as part of a $1.9 million funding package to back the recovery of Victoria’s hard-hit visitor economy.


The funding, the first allocation from the $10 million Enabling Tourism Fund, will help develop our much-loved tourism attractions and provide opportunities for new ideas to come to life. The $1.9 million will be shared among eight projects, including:  

  • $306,000 to progress a Wine and Craft Beverage project in partnership with the Victorian Chamber, to showcase regional wine and craft beverages and experiences to Melbourne and its visitors.
  • $200,000 to fast-track the Institute of Gastronomy and Good Food in Daylesford.
  • $575,000 for the Gunditj Mirring Traditional Owners Aboriginal Corporation to further develop the visitor experience at the UNESCO World Heritage-listed Budj Bim Cultural Landscape in South Western Victoria.
  • $280,000 to facilitate the expansion and redevelopment of the Bendigo Art Gallery on View Street.
  • $200,000 for the proposed Cowes to Stony Point Ferry to be put towards a Cowes Jetty feasibility study.
  • $125,000 to advance the UNESCO City of Design Geelong Gallery initiative that will incorporate the historic Town Hall into the gallery footprint and attract new exhibitions.
  • $110,000 for the Flagstaff Hill Maritime Village in Warrnambool.
  • $95,000 will go towards a Regional Victoria Live Music Census and Infrastructure Audit.  

Ahead of the announcement of the 2021-22 State Budget which was tabled on 20 May, the Victorian Chamber called for strategic support for businesses in the tourism and events sector which has been impacted by the COVID-19 pandemic, and we are thrilled to see the support come to fruition.

To be attributed to Victorian Chamber of Commerce and Industry Chief Executive Paul Guerra:  

“Now is the perfect time to be investing in Victorian tourism infrastructure to get us into gear for when we can welcome domestic and international visitors back to our great state.  

“The Victorian Chamber is excited to work with the State Government to showcase our unparalleled wine and craft beverage offerings and experiences, and to see how this project can benefit Victoria’s economy and these hard-hit industries. 

“Growing and preserving our nature-based tourism offerings is fundamental to Victoria’s success as a major tourist destination and aligns greatly with our advocacy to reinvest in our visitor economy.” 

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