For entrepreneurs setting up a new business, there are many tasks to manage and complete. One of the hardest can be deciding on a suitable name for your enterprise, as the name can be crucial to its success.
Considering there are about two million businesses registered in Australia, it’s very hard to stand out in a crowd. It’s therefore surprising that, as Wayde Bull writes in the Sydney Morning Herald, 90 per cent of businesses choose a name that literally describes what they do.
A catchy or clever name can differentiate your business from its competitors.