Digital Marketing: Fundamentals

Marketing, sales and service
An introduction to the skills you need for an effective digital strategy and e-commerce website.

This workshop will introduce the ten key areas of digital media that are crucial to contemporary business:

  1. Developing a digital strategy
  2. Search engine optimisation
  3. Email campaigns
  4. Backup and data privacy
  5. Collaboration and business tools/services, such as Google Apps for Work
  6. Website
  7. Website analytics
  8. Advertising
  9. E-commerce
  10. Social media

You will learn how each of these areas work together and be introduced to the skills you need for an effective digital strategy.

You may bring your own laptop or tablet.


One day

Learning outcomes

This program will increase your knowledge of:

  • Effective  digital strategies
  • Search engine optimisation
  • Mailing lists and list building
  • Cloud backup
  • Google Apps for Work
  • The structure and key elements that that are needed for a great website
  • Online advertising strategies
  • E-commerce, including software and transactions


This course is suited to people who are new to marketing and product management; sales managers, and business owners who want to create an e-commerce website.

Learning pathway

This course is the first of two modules in the Digital Marketing Pathway. The second module is Digital marketing: Advanced. You may also interested in the Social media: Fundamentals and Social media: Advanced.

Melbourne 2 Apr

VCCI, Level 2, 150 Collins Street

Melbourne VIC 3000

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Session Timings

Tue 02 Apr 9:00am to 4:30pm

Ticket Type
Non Member


$530.00 (no GST)

$630.00 (no GST)

Contact us

For general enquires about training, enrolments and coaching, contact us by phone or online.

03 8662 5333

Online enquiries

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On-site Quote Request

This program can be customised to your needs and delivered on-site.

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