Selling Strategies that Work : Selling Fundamentals

Marketing, sales and service
Learn the latest strategies for identifying and meeting customer needs in this foundational workshop.

Go beyond the old-fashioned concept of the ‘gift of the gab’ to and gain the basic skills of selling, including the integration of sales and marketing and how you can best meet customer needs. You will explore the key skills and what you need to do to be effective in today’s conditions.


One day

Learning outcomes

This program will increase your knowledge of:

  • People’s attitudes to selling and why they occur
  • How to segment different customers
  • Customer needs and how to service them
  • The four Ps of selling
  • Developing and maintaining an effective database
  • Researching your pre -all planning
  • Conducting your post call review
  • The importance of key rivals


This course is suited to anyone who wants to maximise their opportunities to build exceptional internal or external customer relationships.

Learning pathway

This course is the first of two modules in the Selling strategies that work pathway. The second module is Selling strategies that work: Advanced.

Contact us

For general enquires about training, enrolments and coaching, contact us by phone or online.

03 8662 5333

Online enquiries

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On-site Quote Request

This program can be customised to your needs and delivered on-site.

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