Join us at our upcoming webinar event, Victorian Chamber presents The Business of Footy, where we will be joined by three highly-successful, high-profile Australian Football League (AFL) Executives: Chief Financial Officer and General Manager of Clubs and Broadcasting, Travis Auld; General Manager - Football Operations, Steve Hocking; and General Manager - Commercial, Kylie Rogers.
Travis, Steve and Kylie will share with us how the AFL has managed these challenges and changes during the Covid-19 crisis and how they are continuing to adapt the business and reanimate the game.
In an open and honest discussion with VCCI Chief Executive, Paul Guerra, the panel will share exclusive insights, including:
- Financial Discipline and Industry leadership – how the AFL has navigated significant commercial and structural challenges across the industry
- Football & ‘Return to Play Strategy’ – how the AFL has remained agile and connected with key stakeholders to bring the game back to the field
- Commercial retention and innovation – how the AFL has handled customer retention, innovation and new revenue generation activities
Throughout the discussion you will have the opportunity to send in questions to our special guest speakers.
Don’t miss out. Book in now.
Please note that the link to join this webinar will be sent to you two days prior to the event. Each link can only be used once, so please do not share your link with anyone else to avoid having access issues on the day.
Chief Financial Officer and General Manager of Clubs and Broadcasting: Travis Auld
With more than 20 years of industry experience, Auld joined the Essendon Football Club in 1997 and in December 2000 was appointed the club’s Chief Operating Officer, with responsibilities across strategy, commercial operations, football operations, financial management, governance, community relations and media.
Appointed inaugural Chief Executive Officer of the Gold Coast Suns in June 2009. Led the development and implementation of the strategic plan to establish the club for its entry to the AFL competition in 2011.
After joining the AFL in September 2014, is now responsible for the industry’s finances, the relationship with the competition’s 18 clubs, the television and radio broadcaster partners, along with the fixturing process for both the national men’s and women’s competitions.
Holds a Bachelor of Business from La Trobe University and is an associate of both the Institute of Chartered Accountants and Institute of Company Directors.
General Manager - Football Operations: Steve Hocking
Hocking joined the AFL in October 2017 from the Geelong Cats, where he served as General Manager of Football on the club’s executive. Hocking’s football career saw him play 199 games primarily as a defender with the Cats from 1984-94, before retiring after the 1994 Grand Final. He appeared in two Grand Finals and was named the club’s most determined player four times, including three consecutive seasons from 1988-90. In 2004, he returned as match committee chairman, before resuming a full time role at the club, with experience across training services, team performance, commercial operations and football operations. The AFL Football Operations department portfolio covers the AFL and AFLW competitions, AFL Match Review, the Laws of the Game, umpiring at the elite level, key talent pathways and Mental Health.
General Manager - Commercial: Kylie Rogers
One of Australia’s leading commercial and media executives, having worked at Network Ten for 17 years in a number of roles, including National Commercial Director, and National Head of Generate, the network’s in-house content, strategy and integration agency. Rogers joined the AFL in December 2017 from Mamamia, Australia’s largest women’s media company. As Commercial Director and then Managing Director, she oversaw significant growth and profitability for the organisation in Australia and internationally. AFL Commercial Operations is responsible for the Corporate and Consumer Business Divisions, which includes AFL membership, Club membership, ticketing, licensed products, AFL stores, events, Marvel revenue and corporate hospitality and AFL sponsorships and partnerships, which generate total AFL non-broadcast revenue of more than $230 million a year.
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