Tony founded his media business at age 22. Over 33 years under his leadership, the organisation grew to operate three businesses with 150 staff covering six offices across Australia, Europe, the US and Asia. All three companies shared a common denominator: they were B2B sales-driven businesses. In 2007, Tony listed his group on the ASX via an IPO. Tony sold his business in 2016 and decided to ‘step change’ his life.

That change saw Tony launch The McGinn Partnership, a firm focused on fixing an age-old business problem: productivity and accountability in Sales and Business Development.

Drawing on his extensive first-hand experience of building and leading sales teams and tapping into different international ‘Sales Education’ resources over his career, Tony spent all of 2017 deep in research and engagement with business leaders, educators, and sales and BD teams. He was seeking a complete solution to address the root cause of the performance problem, not just the symptoms. The proven answer turned out to be the life lesson Tony experienced very early in his sales career, which he applied to the structure and culture of the MCM Entertainment Group with enduring performance and success!

The McGinn Partnership has developed a holistic Ambition Alignment™ and Performance Protocol™ for Sales and Business Development. It first embeds an accountable Protocol for the Company. Then, it transforms the capability and performance of Sales and Business Development teams through a Company culture of education and growth in how they use the Protocol.