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Chief Executive Update 28 May 2026

Sally Curtain is joined by Evelyn Ek from York Park Group to discuss how small businesses have been empowered to organically amplify their voices in policy debates, most recently regarding the Federal Budget.

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Shining a light on the growing influence of small business voices online

Following recent budget announcements, the discussion explores how small businesses are increasingly turning to social media to share their experiences and perspectives, often generating widespread engagement and visibility. 

Ms Ek notes that this shift reflects a broader evolution in advocacy, where traditional approaches such as submissions and stakeholder engagement are now being complemented by more direct, organic communication.

Watch the full video below:

 

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