Victorian Chamber partners with Crown to help support regional business recover from COVID-19

23 July 2021

Roll out of regional business roadshow to help regional Victorian businesses recover and reset their business from the ongoing challenges of the pandemic.


The Victorian Chamber of Commerce and Industry (VCCI) supported by Crown Melbourne, has announced the launch of its Regional Business Recovery Roadshow – designed to help support Victorian regional businesses recover and rebuild as they grapple with ever changing conditions during a pandemic.

Over the month of August, the series will visit major regional centres across Victoria including: Ararat, Ballarat, Benalla, Bendigo, the Bellarine Peninsula, Shepparton and Traralgon and provide a series of seminars offering advice on how to build new business pipelines and convert them - in order to help local farmers, suppliers and producers bounce back stronger from the pressures of the pandemic.

Leading business experts will be on hand at each event. Con Barbakas, VCCI’s Senior Health, Safety & Wellbeing Consultant, and Ben Briggs, Group General Manager of Procurement and Supply at Crown Resorts, will present practical information and advice for local suppliers navigating the new normal of doing business during a pandemic, and how to future proof their businesses. Leading Crown chefs will also tour with the roadshow in order to meet with producers and scope out potential new supplier sources.

As the principal partner of the roadshow, Crown says being involved in the VCCI Regional Business Recovery Roadshow is critical for its business, as it relies heavily on a strong local Australian business supply chain; with more than 94 per cent of its spend on produce going to Australian suppliers, and 88% of those being Victorian suppliers. Crown Melbourne spends approximately $641 million annually across 2,881 Victorian businesses.

To be attributed to Victorian Chamber of Commerce and Industry Chief Executive Paul Guerra:  

“Victoria is home to some of the world’s best produce and this roadshow provides an opportunity for our home-grown businesses to showcase their wares and also learn more about how they can upscale their operations by tapping into a huge consumer and customer base like Crown.

“COVID-19 has created many challenges but has also revealed many opportunities and prompted us to focus on areas that we may have taken for granted, including the strength and reliability of our own food supply at a time of global uncertainty and international border closures.

“We have an opportunity now to harness and grow our domestic markets and nurture local supply chains which will benefit producers, purchases and consumers and, in turn, the broader Australian economy.”

To be attributed to Group General Manager of Procurement and Supply at Crown Resorts Ben Briggs:

“Partnering with VCCI was a natural extension of our support for Australian business. With over 94 per cent of our total spend going to local Australian businesses, ensuring our pipeline of suppliers for our business is key. These local businesses help us to source the very best local, interstate and international produce available, so that our guests can enjoy a truly world-class experience at our resorts.

“Consumers are also telling us that buying local is important too – we’ve seen a big and well documented swing with Victorians wanting to support Victorian produce and suppliers. With the ongoing impact of COVID-19, we hope that initiatives like this from VCCI bring new opportunities to regional Victoria and help our state to rebuild.”

Join the Chamber

Want to grow your business, seek HR advice, up-skill your staff and network at events? Become a member today to access a great range of member benefits to support your business.