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What to do when your AI adoption hits a hurdle

On paper, the AI era is in full swing – featuring in all the headlines, showing up in corporate strategies, pilot programs, and 2026 budget planning.

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But inside many marketing teams, the day-to-day reality looks very different. AI pilots are scattered across departments – with no real strategy. Teams are stretched thin. And mission-critical work is still running inside legacy systems, spreadsheets, and email.

Think of AI adoption as a ladder with three phases:

  • Individual: Personal productivity wins (where most teams are stuck)
  • Team: Connected workflows (the gap you need to bridge)
  • Business: Strategic transformation (the ultimate goal).

Most marketing leaders we talk to are still stuck in that first phase – equipping team members to use AI in their day-to-day tasks. It’s a natural first step, but it’ll only take you so far.

The significant hurdle isn’t the technology itself; it’s figuring out how to weave AI into your existing systems and workflows in a way that makes sense.

Most teams think AI adoption is about mapping where to plug in new technology. It’s not. It’s about change management – identifying the time-sucks, bad working habits, and friction that slow your team down.

Three key questions before designing your AI workflow:

  • Which processes need improvement?
  • What’s the goal in improving these processes?
  • Is AI the best solution for this problem?

This an extract of an article from AI Growth Academy. Read more, including a step-by-step guide to AI-enhanced workflows, via this link.

How the Victorian Chamber can help

The Victorian Chamber has launched THRIVE, your trusted hub for practical, relevant support designed specifically for small and medium businesses. We simplify complex topics into clear, actionable insights – empowering you to upskill, adapt and grow with confidence. THRIVE connects you to the tools, expertise and community you need to accelerate growth and boost productivity.

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