Why Australian Made still matters: A competitive edge for business

That connection remains strong, with research continuing to show broad and enduring support for Australian Made products.

Benefits of the logo

Australian Made research shows:

• Close to three quarters of Australians are willing to buy more locally produced goods to reduce reliance on imports.
• Seven in 10 Australians say they are prepared to pay more for Australian made products, and two thirds intend to increase their purchases over the next 12 months.
• More than eight in 10 Australians are more likely to buy a product if they know it is Australian made, while recognition of the Australian Made logo is almost universal.
• Confidence in the logo is equally strong, with most consumers trusting that products displaying the mark are genuinely made or grown in Australia.

In an environment shaped by global uncertainty, supply chain disruption and cost pressures, Australians continue to place value on local manufacturing and on the standards and accountability that come with it.

There is also a clear sense that Australians want more manufacturing done domestically. Nearly nine in 10 believe Australia should increase its manufacturing capability, and regional and country consumers in particular show a strong preference for locally made goods.

Turning trust into a competitive advantage

For Australian businesses, the strength of the Australian Made brand presents a clear opportunity. As global supply chains continue to shift, local manufacturers are well placed to differentiate themselves by spotlighting their Australian credentials.

Used consistently, the Australian Made logo provides an instantly recognisable trust signal that helps products stand out when used across:

• packaging
• in-store displays
• websites
• social media
• email campaigns
• media releases
• tender submissions
• trade events

That trust translates directly into economic impact. Around 4,500 businesses use the Australian Made logo to promote their credentials, collectively representing about 40,000 jobs and generating around $8 billion in annual revenue.

While cost-of-living pressures remain a reality for many households, the research highlights the scale of opportunity that sits behind small changes in behaviour. If each Australian household spent just $10 more per week on Australian made products, billions of dollars could be injected back into the local economy and thousands of jobs supported.

Jeeva Sanjeevan, Director of Light + Glo, said: “What is it that made shoppers choose us? Often the answer is: it’s Australian Made. All over the world, consumers recognise the green and gold logo.”

How businesses can get involved

Becoming an Australian Made licensee is a simple three-step process:

1. Apply online: Complete a straightforward online application and provide basic business and product information.
2. Get verified: Your application is assessed to ensure products meet the Country of Origin certification criteria.
3. Get recognised: Once certified, businesses can start using Australia’s most recognised and trusted country-of-origin logo across packaging, marketing and digital platforms.

Become certified

Australian Made Week 2026

From 18-24 May 2026, Australian Made Week returns for its sixth year, once again celebrating and showcasing the country’s manufacturers, makers and growers.

Australian Made Week celebrates the innovation, creativity, skill and determination behind Aussie-made products, inspiring shoppers and businesses alike to choose items proudly featuring the iconic green and gold kangaroo logo.

Join us for an exclusive celebration of Australian Made Week and spotlight on the future of Australian manufacturing.

Delivered in partnership with Australian Made, Australian Made, Victorian Led: Spotlight on Manufacturing will be headlined by a discussion between Ben Lazzaro, Chief Executive of Australian Made and the yet-to-be-announced celebrity ambassador for Australian Made Week 2026.

We will also feature other leading voices from Victoria’s manufacturing sector to take a deep dive into how Victorian business can leverage the opportunities that Australian Made provides and the current and future state of our manufacturing industry.

View more information and register now