The eGuide highlights rich and diverse cultural infrastructure, services and experiences for local and international business events in Melbourne.

Conference, meeting and incentive planners can learn about the city’s capabilities, with features including:

• Venues: Historic venues with unique stories to consider for your next business event or incentive itinerary – from small to large gatherings
• Cultural needs: Catering to diverse cultural needs, including a feature on Chinatown and China-ready suppliers, and Crown Melbourne’s impressive ability to cater to the unique cultural needs of international groups including large Indian delegations
• Suppliers: A Recommended Supplier Directory helps plan a business event, including practical information such as clickable icons to drill down into venue capacities
• Visitor experiences: Luxury transport options, hotels and restaurants for delegates
• Interactive map: A newly featured walkable conference program includes an embedded interactive map to help planners visualise the location and distances of suggested hotels and venues, along with tips for delegates on where they can stop along the way to enjoy Melbourne’s world-renowned coffee, laneway bars and shopping.
• Huge capacity events: How Melbourne successfully hosted 14,000+ delegates from over 120 countries for the Rotary International Conference.

MCB Chief Executive Julia Swanson said: “Data has shown that our previous two eGuides have been well received globally as an essential destination awareness and planning tool, with 8,000+ visits to the eGuide and impressive content engagement including RFP requests and hundreds of visits to featured MCB suppliers.

“The guide’s easy-to-read layout, accessible design and interactive map that enables event owners, planners and delegates to create custom itineraries – from site inspections to conference programs to pre and post travel plans – are all excellent features.

“However, it’s also the practical content that generates such a high rate of engagement, such as walkable conference program ideas with a cultural twist, showcasing how delegates can easily and safely walk from hotel to meeting venue to gala event while experiencing the melting pot of Melbourne’s iconic heritage and culture.”

All the information can be found on the Melbourne eGuide website.