Ben Lazzaro is the Chief Executive of Australian Made Campaign Ltd (AMCL), the organisation behind Australia’s iconic green-and-gold Australian Made, Australian Grown certification trademark. He leads the strategic direction of the not-for-profit organisation in promoting and protecting genuine Australian-made and Australian-grown products, supporting local manufacturers to build trust, recognition and competitiveness in domestic and international markets.

Ben is also the Chief Executive of ReMade in Australia, an initiative focused on accelerating Australia’s circular economy by promoting products and projects made using recycled materials. In this role, he champions innovation, sustainability and local manufacturing, helping businesses add value to waste streams while strengthening Australia’s sovereign manufacturing capability.

Ben joined Australian Made in 2011 as Marketing & Communications Manager and progressed to Deputy Chief Executive in 2016 before being appointed Chief Executive in August 2018. He brings more than 25 years’ experience across management, sales, marketing and communications, spanning consultancy, agency and in-house roles, with an academic background in engineering.

Across both organisations, Ben is committed to advancing Australian manufacturing, sustainability, and consumer confidence, ensuring the Australian Made logo and ReMade in Australia logo are trusted symbols of authenticity and integrity.