Nicole began their career over 20 years ago in the US where the digital marketing world all kicked off working to launch Google Ads across America. From those early days to leading high-performing teams today, Nicole has remained at the forefront of the digital landscape.

Over the past decade, Nicole has held senior leadership roles in both agency and client side environments, where they played a key role in scaling the business and delivering strong commercial outcomes for a wide range of clients. Now as General Manager of ABL Digital, Nicole brings a wealth of experience, energy, and vision to the team. 

Nicole isn’t just a seasoned marketing professional she’s a growth strategist, team builder, and commercial leader who knows how to turn strategy into results. With a big picture mindset and laser focus on execution, Nicole is all about making digital deliver creatively, efficiently, and at scale.