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Become a member

One Day Course

Executive Program: Marketing

Develop competitive advantage through a customer‑centric approach that translates marketing theory into real‑world strategy and action.

533 reviews

Please note: Member credits not available for use on this course

Want to take your leadership skills and strategic thinking to the next level and transform your organisation’s success?

In conjunction with Melbourne Business School (MBS), this course develops and manages customer-related growth strategies. It also looks to identify and evaluate sources of demand-based growth and evaluate strategies that will help an organisation succeed.

In partnership with, and delivered by, Melbourne Business School

Designed for senior leaders, the program translates marketing theory into practical, decision‑ready insight. Participants will learn how to align customer needs with organisational strategy, sharpen value propositions and prioritise growth opportunities in competitive and fast‑changing markets.

Through real‑world examples and applied frameworks, the course builds confidence to lead customer‑centric transformation, make informed trade‑offs, and drive sustainable growth across products, services and channels.

The course is facilitated by Don O’Sullivan, Professor of Marketing at MBS. An award‑winning educator and leading expert in customer‑centric growth and brand strategy, Don brings deep academic insight and extensive executive experience working with global organisations across multiple industries.

Duration

One day

Learning outcomes

In this program you will learn:

	Familiarity with a set of tools and frameworks that enable you to lead the articulation and implementation of a customer-centred growth strategy.
	An introduction to customer centric growth; shifting from supply-side to demand-side
	Identifying and evaluating sources of demand-based growth and how to lead this process
	What decisions need to be made and how to make them
	Identifying and evaluating strategies that will help an organisation succeed along each of the prioritised growth dimensions
	Creating a compelling and unique proposition to differentiate in the market and win market share

Who is this suitable for?

This workshop is suitable for:

Executives, seasoned business owners, and managers with extensive experience
Managers and leaders with five to 10 years of experience in management positions
Individuals aiming to develop their management skills, knowledge, and attributes

Learning pathway

This course is part of the MBS and Victorian Chamber’s Executive Leadership, Strategy and Impact Program. The program comprises the following courses:

Strategy
Finance
Marketing
Leadership and People
Project Management and Futures

Participants can complete the five-day itinerary or individual courses as part of the program.

How to enrol

Complete the enquiry form below.

You will earn a Victorian Chamber Digital Credential on completion of the program.

Training Enquiry

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Training FAQs

Can I use credits or entitlements when booking a training course online?

Yes you can and it’s as easy as selecting your chosen training course, following the payment prompts and selecting your entitlements as the payment method.

This excludes any partnership courses, find out more.

Why can't I see the member price when I try to make a booking online even though I am a member?

Kindly contact a customer service consultant who will be able to assist via Contact us.

Why am I unable to access member resources and member pricing when I log into my account?

Your membership account may be currently on suspend. If you like, we can send you through a copy of your renewal invoice. Kindly contact a customer service consultant who will be able to assist via Contact us.

Who should I contact if I am having trouble completing a registration online?

The Customer Service team would be happy to complete the registration for you. Simply advise the following: 1. The event name and session (i.e. date and time) 2. the attendees name, email address, position title (and dietary requirements if in-person) 3. how much of available credits should be applied to the registration. Kindly contact a customer service consultant who will be able to assist via Contact us.

What should I do if I am unable to log into my Victorian Chamber account?

The Customer Service team can manually reset your Victorian Chamber online account and email you further information on the login details. Kindly contact a customer service consultant who will be able to assist via Contact us and provide your membership number or trading name, your name, email address, and contact number. We will then arrange for a new password.

Will I earn a digital badge?

A badge is a digital way to represent your certification achievement. We are pleased to have partnered with Credly to provide you with a digital version of your credentials for some of our training courses. If the course you are registering for is eligible for a badge, you will see the Credly logo on this page. Click here for more information.

Are all courses delivered online as well as in-person?

Most of our courses are offered online as well as in-person. However, due to the content and structure of some courses they may be offered either online or in-person. If you cannot find the course you are after, kindly contact a customer service consultant who will be able to assist via Contact us.

How are Online courses delivered?

Online courses are delivered using zoom. Details on how to log in, the zoom link and course materials will be emailed to the participant prior to the course commencement.

Does the Victorian Chamber offer WorkSafe approved courses?

Yes, the Victorian Chamber offers 4 WorkSafe approved courses. 1. HSR Initial OHS Training Course 2. HSR Refresher OHS Training Course (Plant) 3. HSR Refresher OHS Training Course (Work-related Violence) 4.HSR Refresher OHS Training Course (Work-related Stress)

If an organisation has several staff that require training, can courses be delivered onsite?

Yes, all of our courses can be delivered onsite. Most courses can be tailored to suit your requirements. For more information contact our onsite team on 03 8662 5196 or email onsitetraining@victorianchamber.com.au

Does the Chamber offer self-paced learning?

Yes, we offer self-paced learning. The details are available on our website.

Can I use credits or entitlements to pay towards a training course?

Yes you can and it’s as easy as selecting your chosen training course, following the payment prompts and selecting your entitlements as the payment method. Find out more.

Can I use credits or entitlements to pay towards onsite training?

Yes, you can use credits or entitlemets to pay towards onsite training. For more information contact our onsite team on 03 8662 5196 or email onsitetraining@victorianchamber.com.au