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Don O’Sullivan

Marketing Facilitator
Marketing, Sales and Customer Service

About Don

Melbourne Business School

Don is a full-time professor at MBS. Don joined MBS in 2008 and has been a visiting scholar at various universities in the United States, Europe and Asia. Don teaches on Melbourne Business School’s MBA Program, Executive MBA Program and Senior Executive MBA Program. He received the School’s Teacher of The Year award in 2014, 2017 and 2020.  

Don’s principal academic interest is how executives make decisions about their demand-side capabilities and opportunities. His research has been published in leading international journals.  

Don is a highly sought-after consultant, keynote speaker and executive educator. He has worked with companies across a range of sectors: AMCOR, Bayer, Bristol-Myers Squibb, Bluescope Steel, Ford, Hertz, Janssen, Johnson & Johnson, LifeHealthcare, Mars, Medibank, Moët & Chandon, National Australia Bank (NAB), Nestlé, News Corp, pwc, Petronas, RHB, Salesforce, Siemens, Toll and UOB.  

Previously, Don was Client Services Director at TecBrand - a marketing services agency targeting the European technology sector. In this role, he was responsible for developing numerous international award-winning demand-side strategies and campaigns for clients including Microsoft, Siemens, Hewlett-Packard and Computer Associates.  

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