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Three Day Course

Masterclass Series: Marketing and Brand

SMEs know marketing matters, but many don’t know where to start, what to prioritise, or how to avoid wasted effort.

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Please note: Member credits available for use on this course
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Masterclass Series: Marketing and Brand

Marketing and brand awareness has been identified by the Victorian Chamber as the number one growth enabler for Victorian businesses in 2025, rising from second place in 2024.

In response to this feedback, the Victorian Chamber has launched this practical marketing and brand masterclass series, designed to build marketing skills for SMEs.

This series equips participants with practical, trusted marketing guidance – without jargon, guesswork, or unnecessary complexity – that supports sustainable growth, designed specifically for SMEs who want clarity and practical tools they can apply immediately.

The program includes three live, 60-minute virtual masterclasses, delivered by marketing specialists. Each session includes practical tools and resources, live Q&A, and access to session recordings. 

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Duration

Three 60-minute virtual masterclasses held over three consecutive weeks

Topics covered
  • Masterclass 1: Basic Marketing & Branding Principles for your SME
  • Masterclass 2: Top 5 Places to be Online for your Business
  • Masterclass 3: Content Generation Made Easy 
Learning outcomes
Basic Marketing & Branding Principles for your SME

By the end of this session, participants will be able to:

  • Understand the marketing funnel in plain English and identify what tactics support awareness, consideration, and conversion.
  • Explain the core components of a brand, including positioning, value proposition, tone of voice, and visual identity without needing a marketing degree.
  • Clarify their target customer using simple segmentation and empathy-based profiling that actually informs real-world marketing.
  • Prioritise the highest-ROI marketing activities for small budgets and limited resources, avoiding the overwhelm of trying to “do everything”. 
Top 5 Places to be Online for your Business

By the end of this session, participants will be able to:

  • Identify the 5 most important online channels every new business should prioritise and explain why they matter for early-stage visibility and credibility.
  • Evaluate which platforms align with their audience, industry, budget, and time constraints, rather than spreading themselves too thin.
  • Set up or optimise their foundational digital presence, including Google Business Profile, social platforms, and a simple website or landing page.
  • Apply a simple checklist to assess whether their business is discoverable, trustworthy, and ready to convert online. 
Content Generation Made Easy

By the end of this session, participants will be able to:

  • Create a simple content strategy based on business goals, audience needs, and available capacity.
  • Use layering (one idea → multiple formats) to scale content creation without burning hours they don’t have.
  • Transform a single piece of content (e.g. blog, video, post) into a full suite of assets across platforms using a repeatable template.
  • Build a 30-day content plan using prompts, batching techniques, and a beginner-friendly workflow. 
Tra260029 Masterclass Series Marketing And Brand Postmasterclass Health Check Post-Masterclass Offer: Complimentary 15‑minute marketing health check

Participants will receive access to a complimentary 15‑minute marketing health check, focused on providing a fast, practical snapshot of a business’s current marketing position, and highlighting where effort or investment is most likely to deliver impact. This session is designed to be outcome‑oriented and accessible, not a deep tactical review.
Who is this suitable for

This masterclass series is ideal for SME owners and small teams seeking practical, affordable marketing support, including those who are:

  • Building or rebuilding their brand from the ground up
  • Looking to attract new customers without dedicated marketing staff
  • Seeking to upskill themselves or their teams to improve marketing capability. 
You will earn a Victorian Chamber Digital Credential on completion of this course. 

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Training FAQs

Can I use credits or entitlements when booking a training course online?

Yes you can and it’s as easy as selecting your chosen training course, following the payment prompts and selecting your entitlements as the payment method.

This excludes any partnership courses, find out more.

Why can't I see the member price when I try to make a booking online even though I am a member?

Kindly contact a customer service consultant who will be able to assist via Contact us.

Why am I unable to access member resources and member pricing when I log into my account?

Your membership account may be currently on suspend. If you like, we can send you through a copy of your renewal invoice. Kindly contact a customer service consultant who will be able to assist via Contact us.

Who should I contact if I am having trouble completing a registration online?

The Customer Service team would be happy to complete the registration for you. Simply advise the following: 1. The event name and session (i.e. date and time) 2. the attendees name, email address, position title (and dietary requirements if in-person) 3. how much of available credits should be applied to the registration. Kindly contact a customer service consultant who will be able to assist via Contact us.

What should I do if I am unable to log into my Victorian Chamber account?

The Customer Service team can manually reset your Victorian Chamber online account and email you further information on the login details. Kindly contact a customer service consultant who will be able to assist via Contact us and provide your membership number or trading name, your name, email address, and contact number. We will then arrange for a new password.

 

Will I earn a digital badge?

A badge is a digital way to represent your certification achievement. We are pleased to have partnered with Credly to provide you with a digital version of your credentials for some of our training courses. If the course you are registering for is eligible for a badge, you will see the Credly logo on this page. Click here for more information.

Are all courses delivered online as well as in-person?

Most of our courses are offered online as well as in-person.  However, due to the content and structure of some courses they may be offered either online or in-person. If you cannot find the course you are after, kindly contact a customer service consultant who will be able to assist via Contact us.

How are Online courses delivered?

Online courses are delivered using zoom. Details on how to log in, the zoom link and course materials will be emailed to the participant prior to the course commencement.

Does the Victorian Chamber offer WorkSafe approved courses?

Yes, the Victorian Chamber offers 4 WorkSafe approved courses.  1. HSR Initial OHS Training Course  2. HSR Refresher OHS Training Course (Plant)   3. HSR Refresher OHS Training Course (Work-related Violence)  4.HSR Refresher OHS Training Course (Work-related Stress)                                            

If an organisation has several staff that require training, can courses be delivered onsite?

Yes, all of our courses can be delivered onsite. Most courses can be tailored to suit your  requirements. For more information contact our onsite team on 03 8662 5196 or email onsitetraining@victorianchamber.com.au

Does the Chamber offer self-paced learning?

Yes, we offer self-paced learning. The details are available on our website.

Can I use credits or entitlements to pay towards a training course?

Yes you can and it’s as easy as selecting your chosen training course, following the payment prompts and selecting your entitlements as the payment method. Find out more.

Can I use credits or entitlements to pay towards onsite training?

Yes, you can use credits or entitlemets to pay towards onsite training. For more information contact our onsite team on 03 8662 5196 or email onsitetraining@victorianchamber.com.au

Masterclass Series: Marketing and Brand
Member:
$99 (GST excl.)
Non-Member:
$199 (GST excl.)
Location
Date
Facilitator

9 Feb - 23 Feb 2027

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Facilitated by: Nicole Wagenecht

Online Workshop

Group bookings and corporate pricing

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Switch to teams and save up to 60%*
Train as a team for maximum impact, minimal disruption, at a better price.
Save on group bookings - Enjoy lower per-person rates than individual fees.
Flexible delivery - We'll come to you anywhere in Victoria, host your team in Melbourne CBD, or deliver online.
Tailored training - Expert facilitators design sessions around your team’s roles, challenges, and goals.

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for this course? Switch to individual.

View our terms and conditions

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Member:
$99 (GST excl.)
Non-Member:
$199 (GST excl.)
Train as a team for maximum impact, minimal disruption, at a better price.
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Whether you want to upskill your team onsite at your workplace, online, or prefer a dedicated session at our modern training facilities, our workplace training options are designed to deliver maximum impact with minimal disruption, at a better price.

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